The key to gaining a following on your blog is to write often and well. People are more likely to return to a site that is updated regularly, as long as the content is meaningful and engaging.
The problem is lawyers are either too busy to write for themselves, or they write in legal terms that their prospects don’t understand.
If you are a lawyer who intends to write your own blog articles, great. Just keep in mind that you should write in the same tone as when you are giving a consultation to a new client, in English- not legalese. If you want to lose someone’s attention rapidly, just make them work to understand what you are saying. It’s a sure bet!
Search Google For Topics
To find topics of interest, and ones that are popular now, do a google search and see what comes up on the first page. This is a good indicator of what your audience is already searching for.
You can also search Youtube for ideas. Do a search query on the topic you’re thinking about writing, and choose the top Youtube results. Writing about any of these will help you rank later, after you publish your article.
Make sure you follow Google’s Webmaster Guidelines for creating rich, relevant, and useful material, just as you would for any other blog. Check out their tips for using photographs and other forms of rich media in your blog.
Keep in mind, all website owners should supply original content that adds value to their users, according to Google. This is especially true for lawyer websites that seek to engage new prospects. Make sure all the content on your site is SEO friendly.
Make each of your posts' titles descriptive. Google reads the H1 Title of a page to know what it is about. This also results in a more enjoyable user experience. Furthermore, the post title is frequently used to establish a unique URL for each post, which can provide search engines with useful information about the post.
Make sure you use your keyword in the title of your article!
Submit Your Website To Google Search Console For Better Indexing!
It's simple to add a blog to your account: just follow the steps for adding a property.
If you use Blogger, you can connect your sites to your account by going to the Blogger dashboard and clicking Search Console under Tools and Resources.
Make sure your blog is up to date. Verify your ownership in google Search console to see accurate stats and diagnostics for your site. You can verify your site by uploading an HTML file to your website or blog.
If your website is built on Wordpress, make sure to add the Yoast SEO Plugin. It will help you immensely, if you configure it properly. If you are unsure as to how to do this, make sure your developer is up to date with the latest SEO practices.
After you publish your new article on your website, make sure it gets indexed faster by pinging it with free ping toold you can find with a simple google search. One of the better ones is Prepostseo Ping Tool. It pings your post to 63 search engines in about 1 minute- and gives you a free report.
Follow these simple steps and your blog pasts should be a success!
