The value of having a Google Business Page is simple: it’s one more bite of the apple!
If you are a Nassau County Divorce Lawyer, for example, your competition will be pretty stiff. Your information can show up in several different ways on google, through your website and you Google My Business Page, which is for all intents and purposes, a second website. Only it’s free!
Google my business is a place where people can find and review businesses. These reviews are vital to your business’s growth, and can not be ignored. They can make or break your business, depending on the quality of the reviews.
Always make sure you thank people who have left positive reviews, and to address the ones who may have made negative reviews.
When you address the positive reviewers, make sure you take care to be gracious, because a lot of other people coming to your business page will pay close attention to how you respond to customers. It gives them an idea of how you will treat them if they were to become your clients.
It can also encourage others who have hired you to write reviews, when they otherwise might not have.
When someone leaves you a negative review, the first thing you want to do is verify that it is really a client, and not someone sent by your competition to damage you. If it was an actual customer, look up your records to find out what may have went wrong with your service / their case. Anything you can remember about the circumstances surrounding their complaint will help you when it comes time to respond. What can you offer to make it right? A refund? A re-do?
Try and think of something meaningful that will encourage them to remove the review. Even doing the service over, for free, if need be. Whatever it takes!
You don’t want to spend the money or time to make it right?
Over the lifetime of your business, do you know how much even 1 negative review can cost you? THOUSANDS OF DOLLARS. That’s right, because a lot of people ONLY read the negative reviews, assuming they could be next.
This is why it is imperative that you reach out to the person who left the review and try and make things right. Sometimes they will remove or update the review in a more positive fashion.
That being said, if the review came from one of your competitors, you can report it to google and they may remove it. They may not, but it’s worth a shot. Most likely you’ll end up jumping through hoops until you are purple before they remove a review. Best to solve it directly with the person who posted it.
Is Your Page Filled Out Correctly?
Next, is your Google My Business page showing all your service areas correctly? Is it well optimized to show up in a google search when someone types in the type of service you offer? Don’t neglect this part of your GMB page!
The best way to get your Google My business page to show up at the top of the page in a google search is to consult with an SEO Expert. While they don’t always come cheap, getting your business to show up is worth every penny, especially if it increases your business.
How Much Does It Cost To Have An Expert Set Up and Optimize Your GMB Page?
Google Business Page set-up and optimization can range in price anywhere from $100 -$1000, depending on the experience of your search engine optimization specialist.
Another good thing about your gmb page is that you can showcase new offers on it. For example, if you are having a sale, you can create a post for it and include various details of the sale. People searching for your services on Google may see your new post and call you right from your google business page.
Having a well optimized Google Business page can also increase traffic to your website. People often click through from your google page to your website, to see what else you may be offering.
For now, Google My Business Page is a free service offered by google, but better hurry up and take advantage, before they start charging!
