If you own a law firm, you no doubt receive referrals from your fellow lawyers, but how many customers actually find you on the web? SEO is a skill which combines technique and intuition, in order to help you achieve better results in the search engines. SEO = Visibility.
Some Ways You Can Improve Your SEO
First of all, like when you are preparing for a trial, you want to make sure all your ducks are in order. So, what's a duck?!
Here's a list of them;
- First and foremost, you need to have a well- structured, informative and
Make sure that your website title, description and headers 1 and 2 have your keywords in them. And most importantly, don’t forget to use your keyword in the body of your writing a minimum of 3 times per page.
- Your website should be made with SEO in mind, not as an afterthought.
There are web designers/ developers who have no idea what search engine optimization is. If one of “these” makes your website, it will cost you more later when you hire an SEO, to fix problems left by your designer.
- You need to sign up with as many directories as you can as soon as you can.
Directories provide valuable backlinks to your website which signal google that your site is important. This will help it rank higher in the search results.
- You need to monitor
your reputation on the web
Monitoring your reputation means reading your Google My Business Reviews, and answering all of them, negative and positive. Don’t shy away from this- it shows who you really are!
- You need to get backlinks from high authority websites
Whenever possible, try and guest post articles on high authority websites that accept guest authors. This is powerful and should not be overlooked.
- Post your articles on your website, then promote them on social media
Posting a blog article on your site is one thing, then you have to get the word out by sharing on twitter, linkedin fb etc.
Make Sure Your Website Is Attractive
Having an old, outdated website can harm you because people will log off it quickly if it is ugly or outdated. Don’t make your website yourself if you are a lawyer! Pay for a professional website that compliments your law firm and properly highlights its practice areas.
Backlinks
Google considers each link from another site to yours as a vote of confidence. They're saying that if someone took the time to put a link on their site leading to yours, your site must be worth it, for some reason.
The thing is, bad backlinks can harm you!
Now what is he talking about? He just said they're good!
Well, ok, some are good - some are bad. Good backlinks come from websites and directories with high domain authority.
Search Engines don't want to see links from sketchy sites- links you may have paid for or were placed as part of a spamming expedition. A sketchy site? Porn, Casinos, Dark Web - anything you wouldn't show your mama!
Here is a list of some incredible directories for lawyers;
1. Justia
2.Yelp!
4. Cornell Law Edu
5. U.S. News Directory
6. Findlaw
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If you need any help with this, please reach out to iDesignYours.com
Thanks!
